Product Marketing Manager - Paris


Fair, Focused, Forward 

iBanFirst is a global financial services provider delivering solutions across banking borders. As an alternative to the traditional bank offer, iBanFirst helps international SMEs to thrive while simplifying their daily operations. To do so, iBanFirst has developed a cutting-edge core banking platform enabling fast, secure and cost-effective multicurrency transactions. Thanks to iBanFirst, financial teams can make and receive payments in over 30 currencies and hedge foreign exchange risks.

Founded in Paris in 2013 by former bank executives and entrepreneurs, iBanFirst is a French company headquartered in Belgium, with operations in France, Belgium, the Netherlands and Germany. It is regulated as a payment institution, passported throughout the European Union, and serves thousands of customers all over Europe. Member of the SWIFT network and SEPA certified, iBanFirst holds AISP and PISP accreditations under PSD2. The company has raised €46m from Xavier Niel and leading European venture capital funds, such as Elaia and Bpifrance Large Venture, among others. In May 2021, iBanFirst completed a growth equity funding round with Los Angeles-based private equity firm Marlin Equity Partners.

Why work for us? 

Being part of our team is a unique opportunity to develop your skills and progress rapidly in an environment at the cutting edge of innovation. 

Job description

Role overview 

The role of the Product Marketing Manager is vital as he/she needs to ensure that the products are properly launched with a view to generate a successful offering. 

Essentially, the Product Marketing Manager ought to:

· Demonstrate a deep appreciation of markets and buyers in order to devise and lead a product’s go-to-market strategy.

· Must have an expert understanding of the product’s buying audiences and their needs and often acts as the “voice of the customer” internally (based on clients’ interviews, audience research, persona development, etc.) providing audience insights to the product team and making sure products and features are marketed.

· Must act as a conduit between marketing, sales and customer success functions, who transfers knowledge about markets, buyers and product across to make sure the company deeply understands the full scope of the audience’s challenges and how the product fits into their lives/workflows.

· Product launch planning and execution for all marketing related matters.


Role responsibilities

·  Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

·  Determine the products’ key benefits for its target in order to create positioning and messaging framework that resonate strongly with its audience

·  Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook

·  Influence product development through well-defined market requirements

·  Enrich the overall user experience through various initiatives (demo videos, support centre, onboarding materials, etc.)

· Develop a competitive comparison guide for use in positioning against similar offerings from other organizations

· Develop partner marketing strategy and customer marketing strategy based on business objectives


Profile requirements

· At least five years of related product marketing experience

· Related market / industry experience preferable

· Capable of interacting closely with product, marketing and sales teams

· Good knowledge of the marketing mix

· Drive and leadership

· Analytics and Business acumen

· Native or fluent English 

What we offer
  • Various missions and projects in an innovative and rising scale-up in a thriving industry (fintech)
  • A key role and a unique opportunity to shape the future of iBanFirst
  • A great, professional and international team with a flat hierarchy
  • A nice work environment, in an office located in Paris 8
  • Regular offsite and internal events

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!


61 Rue de Courcelles
75008 Paris Directions +33 1 76 44 00 47 View page

Workplace & Culture

At iBanFirst, we love people who are motivated, passionate, independent and flexible, with an entrepreneurial spirit. If they’re excited about financial technology (FinTech), that’s a great bonus!

We are successful not only because of our innovative technology and service solution, but also because our team is fun, talented, creative and keen to excel.

iBanFirst it's 15 different nationalities throughout Europe, (Paris, Brussels, Antwerp and Dijon).

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