Marketing Manager

About

Fair, Focused, Forward 

Founded in 2013, iBanFirst is headquartered in Brussels, has offices in Paris, Dijon, Antwerp and Rotterdam and serves more than 4,000 customers all over Europe. iBanFirst provides an online platform for multicurrency transactions enabling a payment experience and package of financial services addressing the needs of SMEs in their daily operations. 

iBanFirst has raised €46m from Xavier Niel and leading European VC funds; SerenaBreegayElaia and Bpifrance. It was recognised as ‘Fintech Scale-up of the Year’ in Belgium in 2018 and listed in several rankings including Deloitte Technology Fast 500 EMEA (2018), Deloitte Technology Fast 50 (2018 and 2019) and KPMG Fintech100 Leading Global Fintech (2017). 

Why work for us? 

Being part of our team is a unique opportunity to develop your skills and progress rapidly in an environment at the cutting edge of innovation. 

Job description

The Marketing Manager is responsible for supporting the German sales team and be the local representative of the marketing team.

You will join the German Team of several people, based in Berlin and you will define and execute the marketing strategy from an acquisition and communication/branding perspective.

What you will do

1 - Build the best brand awareness in Germany: in cooperation with the Corporate Marketing team based in Paris, you will play an instrumental role in growing brand awareness and positioning of the iBanFirst brand and product in the German market.

2 – Be accountable for the local implementation of acquisition campaigns in close cooperation with the Sales team:

  • Ensure inbound & outbound campaigns are adapted to Germany,
  • Execute OR monitor SEA, emailings, growth actions,
  • Endorse marketing KPIs for the country,
  • Take into account feedbacks from salespeople & Be proactive on actions plans.

3 – Implement local Customer Success marketing actions, including:

  • Reengagement emailings,
  • Welcome emailings,
  • Platform localization,
  • Website localization,
  • Sales enablement & messaging.

4 - Scout and negotiate the best events and webinars to organize & attend: 

You will scout relevant events, reach out the organizers to negotiate event packs, define and execute all the related communication activities. You will be a key contributor in organizing clients events and webinars too.

5 - Build the best relationship with German ecosystem :

  • On the one hand be visible in the fintech German ecosystem (associations),
  • On the other hand : identify and develop cobranding opportunities with fintech players, industries organizations, associations etc.

You will contribute to identify those partnerships as well as plan and execute marketing & communication activities with those partners.

6 - Be the owner of iBanFirst social networks & blog contents in the Germany: 

You will manage the publications on the different platforms.

Preferred experience

About Your Experience: You have at least 5 years of relevant experience in various marketing roles, in a startup or in a marketing agency, ideally in a B2B environment.

Mastery: You have managed projects involving different teams, external partners and/or agencies. You have managed company owned social media pages and you have planned or collaborated in the organization of events.

Organisational skills: You are both a planner and an executor. You have self-initiative and you are result driven, knowing how to set priorities and how to work efficiently in a fast-paced environment.

Communication skills: You have great communication skills, you are a team player and you are able to easily interact with different stakeholders like customers, partners and agencies.

Languages: You are fluent in German and English. Any other language would be a +.

Education: You have a Masters degree or equivalent.

Location: Living in Germany and willing to relocate if necessary.

Or, know someone who would be a perfect fit? Let them know!

Berlin

10178 Berlin Directions

Workplace & Culture

At iBanFirst, we love people who are motivated, passionate, independent and flexible, with an entrepreneurial spirit. If they’re excited about financial technology (FinTech), that’s a great bonus!

We are successful not only because of our innovative technology and service solution, but also because our team is fun, talented, creative and keen to excel.

iBanFirst it's 9 different nationalities throughout Europe, (Paris, Brussels, Antwerp and Dijon).

Already working at iBanFirst?

Let’s recruit together and find your next colleague.

email
@ibanfirst.com
  • Alison THAUVOYE
  • Elodie GREAU
  • Elsa ENNAJI
  • Jennifer BOS
  • Manon MAYEUR
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